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Date: 25th - 27th May 2011 (Wednesday - Friday)
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Tourism Ministry of Malaysia to spend on social media branding
Ministry to spend RM1.8mil on social media branding
photo credit/source: the star online
KUALA LUMPUR: The Tourism Ministry will spend RM1.8mil on social media branding to woo young tourists. Its Minister Datuk Seri Dr Ng Yen Yen said the move was part of the ministry’s transformation programme and would mark the first time that social media was used as a branding tool.
“Formerly, we used to rely on traditional branding tools such as television, radio and print advertising.
“We are now looking at social media as a powerful platform to woo tourists, in particular the younger generation,” she told reporters after launching the ministry’s Facebook fan page and the Citrawarna 1Malaysia online dance game contest here yesterday. She said that 6.2% out of the ministry’s RM30mil budget for domestic and regional advertising would be used for this purpose.
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Ministry to spend RM1.8mil on social media branding photo credit/source: the star onlineSource: The Star online
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